Vanessa Hudgens Scandal

Situation: 18-year-old Vanessa Hudgens was accused of having nude photographs taken of herself, and eventually they were posted on the internet. Her ex-boyfriend also made a claim that these photos were taken over three years ago, therefore she would have only been 15 when the photographs were taken.

Objectives: The objectives of this campaign are clear. This young woman needs to be a representative of the Disney Corporation. Many young girls look up to her and view her as a role model, and we need to make sure that she can and will still be viewed in this light.

Audience: The audience of this campaign are young girls of about 8-15 years old. This makes up the majority of the audience for the Disney movie "High School Musical," which Hudgens is most famous for. Another group of people to target for this campaign are the parents of these young girls.

Strategy: 1)To let the general public know that she is apologetic for what she has done. 2) To not be seen out partying, or wearing anything risque. 3) To make Hudgens be viewed as a good citizen, that young girls can once again look at as a role model.

Tactics: First off,Hudgens will need to make a public apology, preferably on the Disney Channel. Unlike some celebrities that get into similar problems, she needs to show some remorese for what shes done and not be proud of it. Miss Hudgens needs to be seen as a good citizen, and not be shown partying. Therefore we will hire a photographer to catch her at her best moments.

Timetable: This process should begin before her next appearance on the Disney Channel. However, to make her seem that she is really dedicated to changing the audience's perception of her the whole campaign should take about 6 months.

Evaluation: The success of this campaign was a long proces. Many reactions to her immediate apology were just that she was doing this "because she had to." However, as the public saw, over the next 6 months, that she stuck to her word. She was viewed as a good citizen, and an appropriate role model for young girls.